THE CHIP COMPANY
Collaborating closely with the company and its key stakeholders, we embarked on a journey to enhance the brand's position. As the business expanded, we played a pivotal role in three key new launches. Our focus primarily revolved around designing and printing fast-food menus for large-scale direct marketing campaigns, integral to the marketing strategies of both companies. Our scope expanded to encompass marketing, web design, and signage delivery.
Additionally, we crafted a responsive online web presence and implemented social media strategies to cater to the evolving needs of the customer base, who demanded not only fast food but also fast information. Our marketing campaigns strategically aligned with key seasonal events and offers, necessitating bespoke marketing materials such as internal posters, printed flyers, and signage. To amplify brand awareness, we deployed external advertising channels including 48-sheet posters, banners, and radio advertising.
