eyedent studio

Top of the Hill.

Ben Madigans

Ben Madigan's, a bar located in North Belfast, is owned by Kelvin Collins, who brings a wealth of experience in hospitality and operations from some of Belfast's most successful venues. This venture marked Kelvin's first foray into bar ownership. 
Situated in the relatively underdeveloped North Belfast area, the venue had previously garnered a dubious reputation, necessitating a complete reinvention.

THE PROJECT

The venue underwent a comprehensive and exceptionally high-quality fit-out, transforming both its space and its brand identity to reflect the new standard. Accessibility was key to the brand's ethos, ensuring it appealed to all patrons. Drawing inspiration from the official name for the mountain overlooking Belfast—Ben Madigans, commonly known as Cave Hill—we integrated the iconic silhouette of Cave Hill's naturally forming face into the brand identity. Over the years, Cave Hill has been steeped in myth, with legends suggesting it was a sleeping giant, and the hill itself resembling a face. We incorporated this distinctive feature into the brand by subtly hiding a negative space face within the letter forms and incorporating an abstract skyline over the logo.

DELIVERABLES

Eyedent Creative delivered a comprehensive suite of assets for this project, including the initial brand identity, website design, on-site signage, menus, and company literature such as gift vouchers and internal check sheets. The reimagined Ben Madigan's has emerged as a vibrant feature of the North Belfast community, enjoying remarkable success and cementing its place as a cherished local establishment.
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