DIRTBIRD
Brand Identity
Building upon the existing logo, we expanded Dirt Bird's brand identity to encompass its distinctive personality. Drawing inspiration from its name, we introduced playful and gritty elements that reflected the brand's bold and unapologetic attitude. The logo was modernised and enhanced to convey a sense of energy and dynamism, setting the tone for the brand's identity.
Signage and Packaging
To create a cohesive brand experience, we developed eye-catching signage that captured the attention of passersby and enticed them to step inside Dirt Bird's establishments. Additionally, we designed innovative packaging solutions that not only protected the food but also served as a canvas for the brand's quirky messaging and imagery.
Store Fit-Out
We collaborated closely with Dirt Bird to create a store environment that embodied the brand's ethos. From bold wall graphics to custom-made furniture, every aspect of the store fit-out was meticulously designed to immerse customers in the Dirt Bird experience.
Marketing
Our marketing efforts aimed to amplify Dirt Bird's unique identity and drive foot traffic to their stores. Through targeted campaigns and social media engagement, we positioned Dirt Bird as more than just a chicken brand but as a lifestyle choice—a place where customers could indulge in delicious food while embracing their rebellious spirit.
Results
The rollout of Dirt Bird's brand assets has catapulted the brand into the spotlight, garnering attention and acclaim for its bold and unconventional approach. With a cohesive brand identity across all assets, Dirt Bird has carved out a niche in the competitive chicken market, attracting a loyal following of customers who resonate with its unique charm. As Dirt Bird continues to spread its wings, Eyedent Creative remains proud to have played a pivotal role in its journey to success.
