eyedent studio

McErlean Plastering.

Background / Challenge

McErlean Plastering, an Ireland-based plastering contracts company, sought to expand across the UK following the property crash of 2006. With over 20 years of successful operation, the team boasted a diverse skillset and extensive experience in working practices and materials. They approached us with a specific need: to establish a robust online presence with a focus on search engine performance.
Early in the project, we recognised that for a business-to-business company like McErlean Plastering, maintaining a professional reputation was paramount for online success. We understood that a website is not merely a luxury but an essential marketing tool, especially for a business targeting larger contractors. The website needed to cater to key users such as Quantity Surveyors, Buying Teams, and Site Managers, providing information tailored to their needs while projecting a professional image for the company.

MCERLEAN PLASTERING

To achieve this, we curated a targeted portfolio showcasing the breadth and depth of McErlean Plastering's work. Each project highlighted the team's expertise, experience, and effectiveness, ensuring potential clients could see the quality of their work. We collaborated closely with McErlean Plastering to capture clear visuals of previous projects and crafted search-friendly custom content to attract the right clients.
We're proud to report that this straightforward web project yielded significant results for McErlean Plastering, enabling them to expand their business across the UK and Ireland and to undertake more specialised projects. Despite the challenges faced by the UK construction industry, our collaboration has empowered McErlean Plastering to thrive.

As our very first client, our partnership with McErlean Plastering has endured over the years. We continue to support them by delivering printed brochures and marketing materials for trade events. Additionally, we've had the pleasure of enhancing their brand presence with eye-catching rally car liveries, further contributing to their growth and success.

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