STRATA SHIELD
Brand Identity
The first step in the project was to create a brand identity for Strata Shield that would differentiate it from the parent company while maintaining a sense of cohesion. Drawing inspiration from the liquid nature of the waterproofing product, we developed a logo that featured fluid lines and modern typography. The logo incorporated elements of strength and protection, symbolising the product's ability to safeguard buildings against water damage.
Website
To showcase Strata Shield's liquid waterproofing product and its associated sub-brands, we designed and developed a user-friendly website. The website featured clear navigation, high-quality imagery, and detailed product descriptions to help visitors learn more about the benefits and applications of the product. Additionally, the website included case studies and testimonials to highlight the product's effectiveness and reliability.
Brochures
We created informative brochures to provide potential customers with detailed information about Strata Shield's liquid waterproofing product and its sub-brands. Each brochure was designed to be visually appealing and easy to understand, with clear explanations of the product's features, benefits, and applications. The brochures served as valuable marketing collateral, helping to educate customers and drive sales.
Results
The branding efforts undertaken by Eyedent Creative have positioned Strata Shield as a trusted provider of liquid waterproofing solutions. With a distinct brand identity, a user-friendly website, and informative brochures, Strata Shield is well-equipped to attract customers and drive business growth. The successful launch of Strata Shield demonstrates the effectiveness of strategic branding and marketing initiatives in promoting new products and expanding market presence. Eyedent Creative is proud to have played a key role in helping Strata Waterproofing extend its product offering and establish a strong presence in the liquid waterproofing market.
