THE DEVENISH COMPLEX
The new owners were eager to revitalise the whole area with a series of ambitious building projects to add value and presence to the venue. Stage one began with the need to inspire confidence in the target market once again. To achieve this, we reverted to a previous name for the venue, combining a new logo and visual style to complement the ongoing improvements and convey the notion of a return to quality.
The Brand rollout had to be multifaceted, as the purpose of a good venue is to be like a great frame to any event. The range of potential target audiences could be vast, from casual weekend nights out to opulent weddings. The brand we provided had to complement all these styles while still being distinctive.
Encompassing everything from LED trayback external signage and a unique totem sign to internal window graphics, printed custom menus to brochures and promotional materials, Eyedent Creative delivered a complete brand and launch marketing from a blank page to a successful venue.
Our work has continued since launch, delivering various event-based marketing, social media campaigns, and visual presence, which combined with the venue's excellent offerings, have established it as one of the premier venues in Belfast City.
